About Us

With over 100 years of combined DTC marketing expertise, we are applying our knowledge specifically to the wine industry to solve the complex challenges unique to U.S. wineries. Bin 113 has decades of client-side and agency experience using data, modeling, and measured media to acquire new customers across a multitude of related vertical DTC industries. This distinctive approach offers wineries new cost-effective solutions and revenue generating opportunities.

Our Team

Alan Kraft

Managing Partner

Alan founded Media Horizons, an award-winning DTC marketing agency, in 1988. During his tenure he leveraged his industry savvy and creativity to pilot and partner with marketers to acquire new customers and maximize their lifetime value. Marrying his passion for wine and marketing, born out of years of discussing marketing with clients over great bottles of wine, Alan will use his marketing acumen to guide the growth and expansion of the wine business directly to consumers.


Jim Kabakow

Managing Partner

Jim combines his expertise in DTC marketing with his passion for wine to the benefit of winery owners. For over 30 years at Media Horizons, he skillfully developed DTC revenue generating strategies for clients across industries and steered the company for the last 15 years as CEO. Starting with his first trip to Napa in 1991, his wine experience includes decades of tasting, collecting, and certification courses at WSET Level 2 and e-Cornell on American wine.


Jeff Giordano


Currently CEO of IR Holdings International, LLC, Jeff is a veteran Marketing and Communications executive with deep expertise in DTC Marketing, Data, Media, and M&A. He has built, acquired, sold and been the CEO of a variety of successful companies, holding leadership positions in start-up and Fortune 500 environments. Jeff’s passion for wine extends to his own boutique vineyard and farm and he is a proud participant in his local CA chapter of the Confrerie des Chevalier du Tastevin.


Sandra Guibord

CEO/Founder, Sandra’s Wine Life
Wine Industry Expert and Professor

Alyson Tardif

Owner, Colangelo
Creative and Brand Behaviorist

Garrett Bess

Owner, Two River Pictures
Video Content and Production

Keith Huntoon

President/Co-Founder, LiftEngine
Data Intelligence