About Us

Alan founded Media Horizons, an award-winning DTC marketing agency, in 1988. During his tenure he leveraged his industry savvy and creativity to pilot and partner with marketers to acquire new customers and maximize their lifetime value. Marrying his passion for wine and marketing, born out of years of discussing marketing with clients over great bottles of wine, Alan will use his marketing acumen to guide the growth and expansion of the wine business directly to consumers.

Jim combines his expertise in DTC marketing with his passion for wine to the benefit of winery owners. For over 30 years at Media Horizons, he skillfully developed DTC revenue generating strategies for clients across industries and steered the company for the last 15 years as CEO. Starting with his first trip to Napa in 1991, his wine experience includes decades of tasting, collecting, and certification courses at WSET Level 2 and e-Cornell on American wine.

Currently CEO of IR Holdings International, LLC, Jeff is a veteran Marketing and Communications executive with deep expertise in DTC Marketing, Data, Media, and M&A. He has built, acquired, sold and been the CEO of a variety of successful companies, holding leadership positions in start-up and Fortune 500 environments. Jeff’s passion for wine extends to his own boutique vineyard and farm and he is a proud participant in his local CA chapter of the Confrerie des Chevalier du Tastevin.